Installing Rockbot on Your Amazon Signage Stick

Who this is for

Anyone whose Signage Stick was purchased independently on Amazon, not through Rockbot or Rockbot's branded Amazon bundle.

Before you begin

• Your Signage Stick and in-box accessories: USB power cable, power adapter, Signage Stick remote, and (optional) HDMI extender cable
• A TV or display with an available HDMI port
• An Amazon account — we recommend a dedicated or business account rather than a personal one, since you'll need access to this same account later if you ever need to reset or reassign the Stick
• A mobile device with Bluetooth enabled and internet access, if using the Amazon Signage app
• A password-protected WiFi network — open or browser-authenticated networks aren't supported during setup

Part 1: Install Rockbot on your Signage Stick

Choose one of the two options below — you only need to complete one.

Option A: Amazon Console (web browser)

1. Plug the Signage Stick into a wall outlet using the included USB cable and power adapter.
2. Go to console.signage.amazon.com and log in with your Amazon account.
3. Select "Add Stick," enter the pairing code shown on the Stick's screen, and select "Verify."
4. When prompted to choose a CMS, select Rockbot.

When finished, continue to Part 2: Activate Rockbot on Your Screen below.

Option B: Amazon Signage App (mobile device)

1. Power the Signage Stick — Plug it into a wall outlet using the included USB power cable and power adapter.
2. Install the Amazon Signage app on your mobile device (supported iOS or Android).
3. Open the app and log in with your Amazon account. For your first Stick, a company/organization is created automatically; for additional Sticks, use the same account. We recommend a dedicated or business Amazon account rather than a personal one.

   

4. Tap the + icon. The app scans for nearby Signage Sticks that haven't been set up yet — make sure Bluetooth is enabled on your mobile device and the Stick is powered on.

   

5. Connect your mobile device to the same WiFi network the Stick will use, enter your WiFi credentials, and choose Rockbot as the CMS.

   

6. The Stick checks for firmware updates and installs Rockbot — this typically takes 5–10 minutes.

   

7. Assign the Stick to an existing location, create a new one, or select "Skip for now" to assign it later from the Rockbot Dashboard.

   

8. If you entered WiFi and CMS settings manually, you can save them as a reusable profile for future Sticks.

   

When finished, continue to Part 2: Activate Rockbot on Your Screen below.

Part 2: Activate Rockbot on your screen

1. Connect the Signage Stick to your screen — (if it isn't already) Plug it into an available HDMI port.
2. Power on your TV or display — Select the HDMI input connected to your Signage Stick.
3. Connect to WiFi — The screen shows a No Network Connection prompt. Using the Signage Stick remote, select WiFi Setup, then select your network and enter your WiFi password.

   

4. Activate Rockbot — Rockbot launches automatically and displays an activation code and QR code.

   

   Scan the QR code with your phone's camera to activate automatically, or log in to your Rockbot Dashboard, go to rockbot.com/amazon, and enter the activation code manually. Then select the Zone you want to link to this Signage Stick.

   

Your Amazon Signage Stick is now activated with Rockbot.

✅ Tip: Your Signage Stick remote is only needed during initial setup or if you need to change your WiFi settings later. Once setup is complete, label the remote and store it somewhere easy to find, like behind the TV or in a nearby drawer. It can't be replaced with another device's remote, including a Fire TV remote — if it's lost or damaged, contact Amazon at signage-support@amazon.com for a replacement.

Move your Stick to a different Zone

You don't need to reset the device to move it.

1. Go to rockbot.com/link.
2. Find the Signage Stick.
3. Unlink it from its current Zone.
4. Follow the activation steps above to link it to the new Zone.

Fully reset and reassign a Stick

For example, when replacing hardware or moving it to a different Rockbot account:

1. Factory reset the Stick — at signage.amazon.com/support/device-management.
2. Set it up again — via console.signage.amazon.com/login, signing in with the Amazon account currently linked to the Stick. A dedicated or business Amazon account is recommended.
3. Re-link it — at rockbot.com/amazon using the new activation code, and assign it to the correct Zone.

Setting up more than one Signage Stick at once

Using the Rockbot Remote App, multiple Signage Sticks can be activated in sequence, provided they're connected to the same WiFi network. When assigning Zones, double-check each Stick is linked to a different Zone — linking two Sticks to the same Zone will cause one to overwrite the other.

Troubleshooting

My Signage Stick won't connect to WiFi.

Confirm your network is password-protected — open WiFi networks aren't supported during setup.

I don't see the location I need when assigning my Signage Stick.

Your Rockbot user access may be scoped to specific Zones. Ask your account admin to confirm your Zone-level access.

Can I use a Fire TV Stick remote instead?

No — the Signage Stick remote can't be swapped with another device's remote, including a Fire TV remote.

My Signage Stick is stuck on "application download 0%" and never finishes.

Try a factory reset at signage.amazon.com/support/device-management, then repeat setup. If it still won't progress, contact Rockbot Support.

What temperature range does the Signage Stick need?

The Signage Stick has the narrowest operating temperature range of any Rockbot-compatible hardware — 0–35°C (32–95°F). Avoid mounting it somewhere unconditioned, like an attic space or an enclosure near a heat source.

Related articles

• What Is the Amazon Signage Stick? — overview and comparison to a Rockbot Player
• Setting Up Rockbot Amazon Signage Stick — if your Stick already has Rockbot installed
• Does Rockbot Work with Amazon Fire TV? — how the consumer Fire TV Stick differs from the Signage Stick

Still Need Help?

If you have any questions, please submit a Rockbot Request Ticket or give us a call at (415) 813-6020 ext. 1. Our Support Hours are Monday through Friday from 9:00 AM to 9:00 PM ET, and on Saturday and Sunday from 9:00 AM to 6:00 PM ET.