| Quick Answer: Amazon Signage Stick is Rockbot's streaming device for Digital Signage and TV playback, delivering up to 4K resolution over WiFi 6E, with wired Ethernet available through a separate adapter. It supports Digital Signage and TV. Music and Audio Messaging are not supported. For music at this location, pair it with a Rockbot Media Player, Sonos integration, or other Rockbot audio-compatible solutions. |
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🚪 In the wrong place? • Ready to actually set up your Signage Stick? Go to Setting Up Rockbot Amazon Signage Stick or Installing Rockbot on Your Amazon Signage Stick. • Need music in addition to Digital Signage or TV at this location? Go to Setting Up Your Wired Player. |
Who this is for
The Signage Stick fits locations with straightforward Digital Signage and TV needs. It plugs directly into your display's HDMI port, connects over WiFi, and sets up in minutes. It works best in climate-controlled indoor spaces. Locations that need Music, Audio Messaging, or custom network configuration use a different device. See all Rockbot devices at rockbot.com/hardware.
What is it?
The Amazon Signage Stick is a simple, affordable way to run Rockbot content on your screens. To use a Signage Stick with Rockbot, you’ll need an active Rockbot Business TV or Digital Signage subscription. Depending on your subscription, the Signage Stick can display TV content or Digital Signage campaigns in up to 4K resolution.
The Amazon Signage Stick is best for:
- Venues with multiple screens that need 4K playback
- Customers who want an easy setup, fast delivery, and simple self-service activation — see Setting Up Rockbot Amazon Signage Stick
What can it display?
- Rockbot TV
- Digital Signage (including images, videos, and web-based content)
Specs
- Resolution: 4K UHD, 1080p, and 720p displays that meet HDCP 2.2 requirements
- Connectivity: WiFi 6E, with wired Ethernet available through a separate adapter
- Audio: HDMI pass-through to your TV. External speakers or a soundbar connect through the TV's ARC port, which requires an ARC-capable TV
- Orientation: Landscape or portrait. The Signage Stick auto-rotates to match your Display Layout setting
- Management: Full Rockbot Dashboard telemetry, including remote screenshot capture, remote reboot, and debug log collection
- Startup: Launches automatically on boot
- Storage: 16GB built-in, with content cached on the device
- Updates: Rockbot updates firmware automatically
- Operating temperature: 0–35°C (32–95°F)
- Estimated lifespan: About 5 years
- Warranty: 1 year
| ℹ️ Not the same as a Fire TV Stick: The Amazon Signage Stick is a different product from the consumer Amazon Fire TV Stick. It's purpose-built for commercial signage, with managed telemetry, autostart on boot, and enterprise security features that the consumer Fire TV Stick doesn't have. Don't substitute a Fire TV Stick for a Signage Stick. |
| ⚠️ Indoor, climate-controlled locations only: The Amazon Signage Stick has the narrowest operating temperature range of any Rockbot player: 0–35°C (32–95°F). Do not install it in commercial kitchens, walk-in coolers, outdoor enclosures, drive-thru enclosures, or any back-of-house space without active air conditioning. If temperature compliance is uncertain for a location, a BrightSign player is rated for a wider range (0–50°C) and may be a better fit. |
How do I create or edit content?
- For TV, you can create schedules with Rockbot-provided licensed TV content in your Rockbot Dashboard.
- For Digital Signage, the Rockbot Asset Wizard gives you an easy way to create and manage the content that plays on your screens. It's built to give you greater control, reduce the need for support, and help you explore all types of signage. See Uploading and Creating Signage Assets.
FAQ
Is the Amazon Signage Stick the same as an Amazon Fire TV Stick?
The Signage Stick is a separate product from the consumer Amazon Fire TV Stick. It is purpose-built for commercial signage, with managed telemetry and autostart on boot.
Can I play music through the Amazon Signage Stick?
No — the Signage Stick is built for Digital Signage and TV display, not audio playback, so it doesn't support Rockbot Music or Audio Messaging. For music at this location, pair it with a Rockbot Media Player, Sonos integration, or other Rockbot audio-compatible solutions.
Does the Amazon Signage Stick need Ethernet, or does WiFi work?
The Signage Stick is WiFi 6E tri-band by default. A separate adapter adds wired Ethernet. If your location needs a native wired connection, see "Setting Up Your Wired Player" for options that don't require an adapter.
Can I connect an external amp or speakers to the Amazon Signage Stick?
Yes, through your TV. The Signage Stick passes audio over HDMI to the TV, and you connect external speakers or a soundbar to the TV's ARC port. This requires an ARC-capable TV.
Does the Amazon Signage Stick support Audio Messaging?
No. The Signage Stick has no audio output beyond HDMI ARC passthrough, so it can't run Audio Messaging. If Audio Messaging is part of your plans, pair this location with a Rockbot Player instead.
Does the Signage Stick support a static IP, proxy, VPN, or 802.1x?
Custom network configuration is not supported. You enter your WiFi credentials on the device during setup
Does Display Hours turn my TV on and off automatically with a Signage Stick?
Yes, when the display can receive CEC commands. The Signage Stick sends a CEC command when Display Hours starts and another when it stops, which turns the display on and off. Connect the Signage Stick directly to the display over HDMI, and enable HDMI Control (CEC) in the display's settings.
What if my Signage Stick won't connect to WiFi during setup?
Confirm your network is password-protected. Open Wi-Fi networks are not supported during setup. See the Amazon Signage FAQ for open-network workarounds.
Where do I buy an Amazon Signage Stick?
Buy through Rockbot at rockbot.com/hardware/amazon-signage-stick — this ensures your device is provisioned correctly for setup.
Related articles
- How Do I Set Up a Signage Stick That Came Preloaded with Rockbot?
- How Do I Set Up a Signage Stick Purchased Separately Through Amazon?
- Introduction to Rockbot TV
- Uploading and Creating Signage Assets
- Setting Up Your Wired Player
Still Need Help?
If you have any questions, please submit a Rockbot Request Ticket or give us a call at (415) 813-6020 ext. 1. Our Support Hours are Monday through Friday from 9:00 AM to 9:00 PM ET, and on Saturday and Sunday from 9:00 AM to 6:00 PM ET.